When it comes to carpet, people tend to focus on what they see and feel—that is the topside of the carpet. After all, it’s why we select carpet, right? Well, not entirely. Carpet, unlike any other type of floor covering, provides a cushiony softness under foot. But that cushiony softness is not totally attributable to the fiber, pile density or tufting style. A lot of that enjoyment of carpet actually emanates from beneath it—from the carpet cushion itself. To be sure, carpet cushions aren’t the glamor-part choosing and buying a new carpet, but they are every bit as important. However, most carpet customers (and surprisingly carpet retailers for that matter) don’t give carpet cushion its just due. To them, all carpet cushions are pretty much the same. They believe they are begrudgingly necessary but certainly not worth much attention (out of sight, out of mind). Even the term “carpet padding” still persists, just as those bizarre multi-colored recycled bits and chips of foam (and whatever else) welded together with heat, pressure and glue. Thank goodness those things are hidden under a beautiful carpet! Because of this common under-appreciation for the benefit of carpet cushions (stemming from an uninformed consumer and a retailer anxious to make a quick sale) significant opportunities are often missed. A REAL carpet cushion, like the kind made with high-density memory foam by Healthier Choice, creates a number of advantages for the carpet retailer. Here are just a few: Increased customer satisfaction. Perhaps no greater, long-lasting advantage to the retailer is a happy, satisfied customer. Memory foam carpet cushion ensures a better installation, a longer lasting and easier to clean carpet, as well as luxurious comfort your customer will brag about. Easier customer education. Most people understand the concept of memory foam and equate it with the unrivaled comfort of premium mattresses and pillows. Using the same technology for unrivaled comfort under foot is an easy “dot-connecting” moment in the sales associate’s presentation. Opportunity for customer up-sale. So the customer has already made the investment in a beautiful, quality carpet. For just a little more, that customer can now protect their enjoyment and purchase with a state-of-the-art carpet cushion worthy of their new purchase. Empathizing with customer quality concerns. As people spend more and more time in their homes during the COVID-19 pandemic, there is a growing consciousness of the quality of flooring and other home improvements that go into the home as they relate to general health and wellbeing. A quality, U.S. made memory foam cushion like Healthier Choice is the ultimate, responsible choice. Not only does the memory foam cushion provide comfort and softness, Healthier Choice also prevents mold and mildew growth with Ultra-Fresh … and it’s even sustainable and recyclable! There are carpet pads and then there are carpet cushions like the kind made by Healthier Choice. There is a big difference. You owe it to yourself to offer this difference to your valued carpet-buying customers.